Malaysian anti-bullying PSA wins bronze at Cannes Lions


A Malaysian anti-bullying public service announcement (PSA) bagged the Bronze Lion medal for the film category at the prestigious Cannes Lions this year.

The PSA comprises three short videos. Each one depicts a secondary school student being bullied. The victim then breaks the fourth wall, turning to the camera and telling viewers to help them instead of merely sharing and liking videos like these on social media.

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