$400M in Media Value - 5 Key Findings from the Tencent/Riot Games LoL China White Paper | The Esports Observer

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China’s League of Legends Pro League (LPL) is an industry-standard example of how a franchise competition model can work in esports. Since it began in 2013, the LPL has become the most successful esports tournament series in China, in terms of sponsorship and media rights.

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