Let me ask you a question...
I'll take a guess and say that like most users, trying to make money here is a priority, so... The answer would be the second option, right? Okay, there’s no problem with that, it's not a crime and you are definitely not the only one who thinks about money around here and you don't have to be upset about it either... After all, we live in a capitalist world and yes, money matters.
However, I think that considering only this option as a priority is the main and biggest obstacle for Steemit to grow the way it should (at least naturally and for the right reasons): a place where information, interaction between users and fun should be essential to meet the basic needs of the ecosystem and keep it running properly.
When I started to participate in this place (just over 2 years ago), the slogan was something like: "Enter for the money and stay for the community". At first, I was able to see this "relationship" working very well, but I was quick to notice that this "connection" was intimately linked with the values of the rewards... That is, higher values = more interactions and lower values = less interaction.
From this observation, I realized (not so fast, because I still didn't fully understand Steemit's dynamics) that money came first and the main focuses ib this place were increasingly lost amid the will of users in just make money (and that can be translated quickly into posting, posting and posting). Money matters, but it should be seen as a consequence of fun and not the other way around.
What's the fun in posting and not interacting? I mean, it is clear that money matters (and everyone came here with the possibility of earning it as an excellent motivation) but it is no longer interesting to make money having fun and not just by "obligation" (in many cases, about things you don't like or just don't understand... but do you think it's cool to try to impress being who you are not) of having to post in order to win something?
Furthermore, it is by interacting that things happen (including, the chance for you to make money more consistently... that is, in a way that is worthwhile). Once you visit another user’s Steemit page and find a publication of interest to you and leave a comment, you’re creating a possible circle of good intentions that if matched can expand further, thus creating a kind of chain of good.
I always try to do that... Especially, in posts about Cinema because it's the type of content that I like the most (and when I'm more willing to comment, I start to click on the tags and I discover more content and that's something that I've been trying to do more often). Until then, the result - in general - has been very good and it is something that can be seen - in other words - as an effective "marketing strategy".
Understand that in order to be recognized, grow and earn money here you will need the help of others (something that does not happen overnight) and realize that having relevance in Steemit is a "job" that takes time, determination, strength of will, creativity and patience.
However, I also realize that things here work in niches (and in one way or another, the tags themselves strengthen this idea) and there is nothing wrong with that (after all, it helps in organizing and searching for content), since each user is aware that Steemit is a world of decentralized content that goes beyond that single specific tag. So, be curious and explore all the options and make your voice worth something in the right way.