Troubled IP Addresses Let's assume you have a website and no matter how hard you try, you just can't seem to get a decent spot in the search engines. You have performed all the recommended SEO techniques yet have a difficult time finding your site in the search engine by typing in the URL, let alone the keywords you targeted. It can be a very frustrating ordeal but have you considered that your web hosting may have something to do with it? If not, you should know that your provider may have you set up on a platform where the server's IP address has either been blacklisted or banned. When an irresponsible web hosting provider allows its customers to employ unethical search engine optimization strategies, many search engines will block, blacklist or ban that IP address.
One of the most common reasons this happens is the use of tactics that qualify as spam. However, this is not always the customers' fault. For example, some customers are attacked by hackers who use email forms on their sites for spamming purposes. At the same time, regardless of who is to blame, the server is still labeled troubled and unfortunately, your search engine rankings may suffer because of it. Claiming Responsibility While you might feel as if you are in a no-win situation, there are few things that can be done to stop these instances from occurring. This includes limiting the use of email forms and setting limitations on the number of emails that can be sent. On the other side of the spectrum, your web hosting could also keep you educated on which techniques should or should not be used in an SEO campaign.
A good web hosting provider should have no problems teaching you the ins and outs of how to appease the search engines. Maintaining SEO friendliness is a responsibility that lies in both the customer and the hosting company. It is up to the web hosting to set the standards while it is the customer's job to abide by them. Because there are so many providers on the market, finding one that is responsible in this regard can be a challenge. Your best bet would be to check out some web hosting reviews and not only keep your eyes peeled for price and features, but also search engine tools and policies that will aid in your efforts.
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There is a lot to be learned from web hosting reviews because if an overwhelming number of customers are complaining and don't appear happy, it could be an indication that you need to take your search elsewhere. SEO offers obvious advantages but without the right hosting solution, you will hinder your chances of ranking well before even optimizing your site.