Mzaalo dapp: The next gen VOD elevates content consumption experience.
The video on demand streaming platform offers a great deal of gamified features that fills the gaps of data privacy, content democratization and issues pertaining to content delivery networks (CDN). The platform also decentralizes the network of content providers so the token revenue model works efficiently.
The main tenets of the dapp are subscription free access, rewards ecosystem for content consumption, 50,000+ hours of premium content and high-definition streaming experience. What sets the platform apart is that users get a lot more than movies and entertainment.
Features that make Mzaalo a great entertainment streaming platform
Premium Content without the hassle of subscription
While OTT players offer streaming at a price, Mzaalo can be used without any subscription fee. The platform offers exclusive Bollywood movies, regional cinema, short videos and other entertainment formats. It truly stands by its brand tagline ‘Life Ka Mzaalo’ (Enjoy Life) Stream movies like Bajirao Mastani, NH10, kI&kA and many more.
Entertainment without language barriers
Mzaalo is one of the rare platforms that offers entertainment in 8 Indian languages: Bengali, Hindi, Tamil, Telugu, Kannada, Malayalam, Punjabi and Marathi.
Jam Sessions: Engage with your favorite artists
Jam Sessions is a feature of the Mzaalo platform that offers exclusive access to interact with artists and singers and ‘Jam’ with them. This is a one-of-a-kind platform where fans can jam with their favorite celebrity singer or artist when they release a new song.
M Play – Get the best of all World in one place
The M play feature in the app offers a host of content categories like documentaries, lifestyle and health related content, devotional videos, educational and cartoons for kids. The M play has something for every kind of content consumer.
Mzaalo Originals & Mzaalo Shots
The platform also offers a range of entertaining series on health, lifestyle, horror and comedy. Mzaalo shots in M Play is another content category that offers a range of short video clips of varied genres.
Loyalty and Rewards for watching content
Mzaalo is a kind of blockchain based entertainment platform that aims at democratizing content consumption by offering its users a great range of rewards for consuming content. With a large pool of over 500+ reward partners consumers can choose to redeem their coins on active offers on Mzaalo’s brand partners. Some of the brand partners are SpiceJet, Dailyhunt, Faasos, McDonalds, Myntra to name a few.
Apart from the rewards pool Mzaalo also runs different initiatives like Meet & Greet where fans get a chance to e-meet their favorite celebrities by redeeming their Mzaalo coins. In addition to building an eco-system users can also take part in Mzaalo’s Bid & Win where a user can bid on an offer by the respective brand.
Started in 2019, Mzaalo now has a global user base with 1 lax + app installs.