In the past years, there were no phones but landlines which we couldn't take with us when going out or on long journeys. Marketing was a physical thing and so there were bill boards, flyers and all sorts. But with technology and everyday advancement phones became a thing and so did social media. We had Eskimo, 2go, Facebook and when we thought we had seen it all we got WhatsApp, twitter, Instagram and other social media. Although other apps were a gate way to see things happening in different countries and other happenings all around the world, the need for a private place on social media that was reserved for close friends. A place we could share our lives, moments and joy made everyone adopt WhatsApp.
At first we could only change our profile pictures and chat with people but with advancement in technology, WhatsApp was updated to include other features like WhatsApp status giving us the ability to share a lot of our moments at once with our loved ones and others on our contact list. Later we got WhatsApp business, with the ability to upload catalogues about our business and even our business locations. With the rise in more small scale businesses among the youth, the need to find a cheaper form of advertisement and marketing arose and WhatsApp happened to fill the box quite perfectly. Smart business owners realised WhatsApp status allowed us to post whatever we wanted including business catalogues, business hours, prices and updates in our business. It wouldn't affect your private life if you got a separate simcard to use specifically for business without exposing your private life to your customers or strangers.
With WhatsApp business there are added features which even allows you leave a message when someone contacts you and you happen to be offline for any reason. Your catalogue will always be displayed in your profile for easy assess and view, reducing the need to waste data sending pictures of your goods to people who may eventually buy nothing but would give potential customers easy assess to see and decide what they want.
Whatever version of WhatsApp you prefer, just make sure it serves you and your business well. Its sad that some people still don't know how huge a tool WhatsApp is for marketing nowadays especially when you have a lot of contacts. Not just for flaunting your life or luxury but updating potential customers about changes and improvement in your business. Its the private door to customers. One mistake a lot of people make with using WhatsApp as a marketing tool is bombarding your status with pictures. When customers or potential customers start to view your status, the more pictures you post the more they loose interest. It can be really exciting to put it all out there but believe me customers don't like this. Sometimes selecting particular days to post your products is better than posting them all at once everyday, people know what they want and they just need a few basics to direct them to you and ask what exactly they want.