The word online prospecting might seem strange if you are just coming across it but it really is simple. By breaking the word online prospecting down its easier to grasp what it means and how it can benefit your business in many ways.
Prospecting is the process if identifying potentials like potential customers, potential gold or oil reserves among other things. Online prospecting would be developing a database of potential customers and then strategically communicating with them online with the hopes of making them into paying customers.
In simple terms it just means the effort and actions you do online to get people to patronize you. Its actually the first step in the sales process. Online prospecting is not so complicated, you just have to determine which methods suit your line if business better. Its like sifting through a thousand fish to find those golden fishes that are of value to you. There are different ways to go about online prospecting but first who are your target audience? What gender will your product appeal to? What lifestyle bracket or income bracket are likely to patronize you? With this you can create a quality target list of prospects.
You can also build up your target list through networks of people on different social media like twitter or even LinkedIn, you can purchase a list of emails or even ask your customers to refer you to potential customers. Online sales work 24/7 so you need to be ready to work round the clock and put lots of energy and time into it.
There are traditional means of online prospecting that you could look into like sending emails , pitching your product and how best it would solve their problems or issues. Another example is LinkedIn groups especially for businesses that offer services, those groups will help to better establish you as an expert in that field. By interacting through comments, sharing useful information and even asking questions.
And if LinkedIn is not for you perhaps trying Facebook groups would work for you. You have to be careful with your tone of exposing your business so you don't scare of potential customers on your first try. Most of them are not complicated and with a few questions and abiding with the group rules you are cool. The key is finding which path suits you and your business.