In an effort to show how great ones product is a lot of entrepreneurs tend to add a lot of ego and pride. An entrepreneur has to be driven, focused, optimistic, trustworthy and definitely not egoistic. The pride of having a business on its feet and able to provide your needs and wants can definitely strike a cord in the pride department and ultimately lead to egoistic behavior. It might seem cool and super awesome until your business starts to suffer the consequences. Taking pride in what you do and always being ready to boast about your business is great. It is good for marketing your business and showing potential clients you are confident of what your business offers.
But when does this become a problem? When your ego comes in and you over do the pride thing. A lot of entrepreneurs cross the line and become egoistic in their relationship and relations with customers and everyone associated with the business. Most clients can sense this and off course it sends them running out the door in seconds. When most entrepreneurs become egoistic when their business starts to bloom or when they eventually hit their targets. The belief that they have succeeded and so care less about customers or even their workforce anymore.
After a business blooms comes the need to keep the business afloat and maintained to continuously pull more profit but being egoistic is one sure way of pulling everything back to the ground. A lot of entrepreneurs start to relax in their efforts because they believe they are at their peaks, the ego sets in and it starts to affect their customer relationship and interactions. The drive to sell the business in the most appealing way is gone and some even portray an "I don't really care anymore" attitude which people around you can sense.
Smart entrepreneurs know keeping the customer is just as important as getting them to patronize you. Not just getting them to buy but keeping them hooked to patronize your business over a long period of time and even possibly forever. But to do that, the behavior you portray as an entrepreneur is very important. Not over selling or being overconfident but being real in your dealings with clients.
When customers like you and appreciate what you do, feedback comes in as well as advice or possible connections with even bigger brands. These will help you as an entrepreneur on what aspects of your business or product need improvements and ultimately help your business. For entrepreneurs who have been able to gather their staff or workforce, being egoistic can make people who work for you become cold towards you and the business. They won't be ready to give their input because they know your ego won't let you pay attention to them because you are the all knoweth. This will affect the creativity and productivity as a business and ultimately customer satisfaction. As an entrepreneur you need all the help you can get from your customers as well as your workforce.