Splinterlands on national broadcast TV. AMC (American Movie Channel) here we come!


Splinterlands is pleased to report that we'll be featured in an upcoming episode of NewsWatch. From their website, newswatchtv.com:

NewsWatch is your trusted source for breaking consumer, technology, travel, health, and entertainment news and reviews. We air on the AMC Network and ION Network.

Splinterlands was selected to have a featured 90 second segment on the show that is scheduled to air in late January.

By the Numbers

  • AMC is broadcast to over 95 million households in over 200 TV markets.
  • The show will include a 90-second, 1080p broadcast quality video highlighting the Splinterlands game.

Splinterlands will also receive:

  • A month-long social media campaign targeting their base of 200k followers and 500k guaranteed online impressions.
  • Targeted distribution through news outlets such as Bloomberg, Reuters, CNBC, the Associated Press, Wired, and Huff Po.
  • A display ad marketing Campaign through Google Display Ad network with a guarantee of 1.6M impressions.

Makin' Waves

Splinterlands continues to push the boundary of what blockchain-based applications have accomplished. We're excited as a company, but we're especially excited for our community that we expect to grow as a result!

Should be fun!


Stay tuned for more updates from the Splinterlands!

Website | Blog | Discord | Telegram | Shop


Comments 59


Impressive

16.12.2019 14:53
2

image.gif

16.12.2019 15:47
1

That's great news for Splinterlands and Steem!! Congrats

@tipu curate

16.12.2019 14:54
0

Upvoted 👌 (Mana: 10/25 - need recharge?)

16.12.2019 14:55
0

That's great news for Splinterlands and Steem!! Congrats

@tipu curate

16.12.2019 14:55
0

A great step towards increasing the number of players.

16.12.2019 14:57
0

@splinterlands, Congratulations team and in my opinion this can turn out great achievement and 90 Million Households, this is highly considerable number, so let's hope that after this Visibility, Splinterlands Growth Charts will speak loudly for itself.

Good wishes from my side team and stay blessed.

Posted using Partiko Android

16.12.2019 14:58
0

That is simply AMAZING and you deserve it. Congrats. It will be the first of many...

16.12.2019 15:01
0

!giphy woah

16.12.2019 15:05
0




giphy is supported by witness untersatz!

16.12.2019 15:05
0

Incredible, congrats! Glad to have been a part of it since November 2018. Let's see where this goes in the future, I think things like Splinterlands will be the key to long-term success of Steem!

16.12.2019 15:08
0

Nice. We can almost ensure that price will go up from this or..?

16.12.2019 15:15
0

...

18.12.2019 02:14
0

Was just thinking that exposure could help drive price upwards?

18.12.2019 02:17
0

That's awesome! :) Anything to do with the recent partnership with Blockchain Founders Fund or they are separate marketing achievements?

16.12.2019 15:20
0

GREAT NEWS

One of the best things about working with news outlets is the badge of honor. Meaning you get to show off that you've been featured or that you've had that partnership etc... that makes future partnerships or news opportunities easier.

I've done a lot of state/regional news here (much smaller) for different projects and it never led to much action by viewers (i knew that going into it) BUT... it led to a lot of prestige and how it impacted the impression of those who already follow and like what you do. It changed perception for sure.

Also there's always the chance that there's that one person in the audience. 1 influential viewer was all it took to complete a kickstarter i did 6 years ago.

Also there could be a viral-news effect where that one article could maybe turn from 500k viewers to millions.

ADVICE

So make sure to use this as leverage to make other things happen... point out to Crypto and Gaming news that you're in the news and link them to the article and the video spot. Use this to get into a news source that is more our target market. Give websites FOMO for not also covering splinterlands.

16.12.2019 15:22
12

Yup. The artistic style of the game is also "funky" type engaging to the masses. It's not too "polished" like the other more mainstream games, but also professional enough to appeal to a mass audience. In line with what you're saying, the first thing, of course, would be to embed that video right smack on the front page of the main Spinterlands site. Another important strategy is to mobilize the community by increasing the upvote power from the official @splinterlands account so that there is a progressively increasing incentive for those of us who make SERIOUS posts about the game can be motivated by an increased weekly upvote, which will then incentivize us to put more effort into sharing our content on social media. I think that the FUNDAMENTAL potential of Splinterlands (and ALL blockchain games) is the COMMUNITY. If admin tries to act in a centralized manner there will be a significant limit to the reach of the game, compared to incentivizing players who collectively have the power to really make this game go viral...

17.12.2019 12:37
2

This is awesome, TV does require an ongoing campaign to really be successful but this should bring in some new blood. Very cool news.

I would be interesting in seeing before and after analytics to see how effective it ends up being.

Do you know the time slot?

16.12.2019 15:23
1

Even if it doesn't bring in a bunch of new players by itself, as @jarvie said in his comment it will add a lot of credibility and prestige to the project. Additionally, we will have the rights to the video segment after it airs, so we will have a professional quality commercial for the game that we can use going forward, which will be a huge improvement from the Kickstarter videos we have now.

We will let everyone know the time slot once it's set but as of right now it should be sometime during the last week of January.

16.12.2019 16:29
3

Can also use the video on your site which will also increase credibility.

16.12.2019 21:24
3

Don't like themarkymark either? This bot downvotes everything themarkymark posts. Help by delegating:

5 | 10 | 20 | 50 | 100 | 500 | 1000

Unvote themarkymark for witness here

"I've never seen anyone leave such a long trail of blazing dumpster fires. I now believe the wreckless downvoting and blacklisting of thousands of accounts by themarkymark et al is the SOLE reason the price of Steem continues to fall. I didn't even make the photo for this post. That's right, I found it online. Fucking amazing."

Look at all these complaints from people all over the Internet

Most of these are written OFF of Steemit so as to avoid being downvoted and hidden. Amazing. So much for this "censorship-free blockchain".

themarkymark Hey. Sorry about your shit coin...

Groups of people and a top witness (themarkymark) are trying to dive me off of steem/steemit by harassing me

Getting blacklisted (by themarkymark) becomes expensive on Steem

themarkymark & Berniesanders Responsible For Altcoin Collapse?

Is TheMarkyMark Abusing The Steemit Blockchain?

Listen as themarkymark evades questions about his identity and gives up his real motives

The Arrogant "themarkymark"

Dedicated to that unknown mystery douche: themarkymark

@themarkymark Stole Thousands Of $$ From Me

My Letter to @themarkymark - in response to his continual flagging of my account

Harassment and Censorship by themarkymark continues. Now flagging everything I post for no reason

Crooket @themarkymark

@themarkymark, another fake account that flags without reason, like the berniesanders whales circle jerk

Another example of censorhsip on steemit. Witness (themarkymark) downvotes truth about his actions.

Big Thanks For ThemarkyMark, Anyx, Patrice and Others Who Helped Ruin Steemit

Open letter to those who provide Red Flag with downvotes

My Post About Asian Countries Being the Largest Ocean Polluters Was Downvoted By Badcontent. WHY?

I Got Downvoted!?! It's Not Fair! Can You Help Me???

More THIEVES (themarkymark) on Steem Blockchain? Be careful with bidbots...

themarkymark_nzi.png

riffraff.png

Clone this protest bot

16.12.2019 23:31
0

@themarkymark - Good point, but my only rebuttle is that the line between TV and social media is so blurred at this point that the same marketing metrics simply don't apply the same way they did a decade ago. For instance, Twitter enables us to embed videos right inside of tweets, and so a viral tweet with the video embedded in it can have MASSIVE reach. You say that "TV does require an ongoing ampaign to really be successful", to which I say that once you have the original video - and as @yabapmatt says - the RIGHTS to that video, we can leverage the collective social media power of the community to PUMP that video out there on a regular basis - and that's absolutely FREE! Great job, Matt. The issue, in my opinion, is NOT whether Splinterlands is going to "moon", but moreso if you guys will be able to make the QUICK decisions to HANDLE the speed at which things grow. This is why I am predicting that the MOST important thing will be to leverage the "wisdom/power of the crowd" - in whatever forms that will take. For me, it is writing my lengthy weekly strategy post, and then sharing that post via my handful of Twitter accounts. I would be HAPPY to do a regular of this upcoming video (like, lets say, once a week) with a few JUICY Re-tweets. I am also suggesting that you guys PROGRESSIVELY increase the SP available for the manual curtion upvotes, so that people like myself (and others) who are writing SERIOUS posts about the game have a PROGRESSIVE sense that their promotional efforts (via writing posts, and then sharing them on social media) will be INCREASINGLY rewarded as the game grows. I am NOT COMPLAINING, and have been very grateful for the ~ 12 Steem + 12 SP I have been getting for each of my weekly posts about the game. However, if I had the sense that over time that amount would grow (at a reasonable rate relative to the growth of the game) I could take my effort EVEN MORE seriously. Just something to consider. From a marketing analysis perspective this is a really JUICY experience. I recently discovered the "Prospectors" game, which is another one which at first glance looks like it has great potential. I just wish that @drugwars could eventually up their game to that level, which would give us TWO proper games on the Steem blockchain. If you haven't already, perhaps you can reach out to the admin of "Prospectors" and see if there are some ways to leverage the communities. They seem to be on a similar upward trajectory, with strong fundamentals, and I think that could be a good collaboration. Anyway, great job! This game has been a very positive force in my life during this current year (which has been a bit challenging for me on many fronts)...#ToTheMoon!

17.12.2019 12:53
0

This is incredible news and should bring in a nice amount of new players into the game and into the crypto space also.

16.12.2019 15:47
2

Wao,this games is going to the moon. Very impressive.

16.12.2019 16:03
0

Stellar news @splinterlands, this is an amazing update.

16.12.2019 16:13
0

I can't wait to see the 90 second clip.

Amazing stuff, keep up the great work!

16.12.2019 16:39
2

@remind-me in late January.

16.12.2019 17:16
0

Hey @inertia, I will notify you on January 1st 2020, 12:00:00 pm (UTC)
Later! ( your reminders , read more... )

16.12.2019 17:17
0

Hi @inertia!
You asked me in this comment to create a reminder.
It seems the time has passed!

01.01.2020 11:59
0

Nice
Арни-одобряет-Арнольд-Шварценеггер-Знаменитости-yes-yes-yes-1137141.gif

16.12.2019 17:29
0

Awesome, gratz!

Posted using Partiko Android

16.12.2019 18:02
0

Awesome

16.12.2019 18:58
0

That's some great coverage. I see you are gaining players and a few thousand more could really shake things up. I hope they will look at other aspects of Steem too. I think there should be more to encourage people to blog about their matches. You could add an editor so that when you opt to share a match it can create a post with an appropriate image and tags.

Keep up the good work.

16.12.2019 20:11
0

Fab news.

16.12.2019 20:21
1

Like a boss, really good job :)

16.12.2019 20:30
0

You guys are really rocking it with Splinterlands!

What a fantastic job you are all doing!l doing! @remind-me in January.

16.12.2019 20:33
0

That's awesome, well done guys.

Posted using Partiko Android

16.12.2019 22:07
0

Way nice

Posted using Partiko Android

16.12.2019 23:20
0

Noice

17.12.2019 00:00
0

that was big news

17.12.2019 00:30
2

Better get a fire going under the release of the mobile app! If youre willing to divulge, approximately how much did an ad campaign like this cost? (Is this as good as it gets or does the team have ammo for many more promotions such as this?)

Posted using Partiko Android

17.12.2019 01:03
0

That is awesome news! This outta be interesting 🧐

17.12.2019 02:22
0

woot, this is big

17.12.2019 02:33
3

great post dear

17.12.2019 03:55
0

Great

17.12.2019 05:18
0

This is good

17.12.2019 05:19
0

Great post

Posted using Partiko Android

17.12.2019 06:39
0

Big news right here

17.12.2019 08:31
0

good news.!

17.12.2019 10:02
0

Very good post friends

17.12.2019 12:57
0

$trdo

Posted using Partiko Android

17.12.2019 14:10
0

Congratulations @hersi007, you successfuly trended the post shared by @splinterlands!
@splinterlands will receive 1.00951313 TRDO & @hersi007 will get 0.67300875 TRDO curation in 3 Days from Post Created Date!

"Call TRDO, Your Comment Worth Something!"

To view or trade TRDO go to steem-engine.com
Join TRDO Discord Channel or Join TRDO Web Site

17.12.2019 14:10
0

17.12.2019 15:53
1

Brilliance :)
Well done.

18.12.2019 04:35
0

Gerçeklerden taviz vermeden yayın yapmak onur verici

18.12.2019 05:04
0

Is this a paid advertisement or is this free?

19.12.2019 05:25
1

Congratulations @splinterlands, your post successfully recieved 1.00951313 TRDO from below listed TRENDO callers:

@hersi007 earned : 0.67300875 TRDO curation


To view or trade TRDO go to steem-engine.com
Join TRDO Discord Channel or Join TRDO Web Site

19.12.2019 15:32
0

Thanks for the post.

20.12.2019 01:14
0