Unfortunately, the world of social media cannot be as cut and dried as many marketers want it to be. Making money from your social media strategy involves a dash of creativity, a sprinkle of engagement, and a lot of reconstruction.
All in all, you need to optimize your social media marketing strategy to get the desired results and achieve a higher ROI.
But how can you do that?
I’ll tell you how.
Target the Right Audience
Though organic reach on social media platforms has plummeted over the years, it’s still very much possible to amplify your content’s reach.
A good way to start is to understand who you’re catering to. You should keep a tab on your audience’s preferred social channels, the hashtags they follow, their likes and dislikes, and the influencers they look up to.
It is important to reach an audience that would really be interested in your products and services.
Create Engaging Content
Your strategy should revolve around creating content on topics that your audience wants to know about. Similarly, you should use content formats that they like the most.
Are memes and humor the way to your target consumers’ hearts?
Or, will they rather appreciate content that’s educational and informative?
Another effective way to create engaging content is to capitalize on the latest trends in your industry.
If your social media efforts aren’t paying off, you may be targeting the wrong audience altogether. Or, maybe you’re creating content that simply doesn’t resonate with them. Or, your content may not be engaging enough.
You should track metrics such as engagement rate, likes, shares, website visits, comments to evaluate the effectiveness of your social strategy. If you’re not getting the desired results, it’s probably time to optimize your strategy.
You can use effective social media marketing tools to simplify the process, track results, and get valuable insights about your content performance. I’ve reviewed some of the best ones on my blog, ShaneBarker.com
To learn more about optimizing your social strategy for an improved ROI, check out the infographic below.
Image Courtesy: ShaneBarker.com
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock , a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.