The global Email marketing industry stood at US$ 3880.0 Mn in 2015. The study projects the global Email marketing industry to expand at a CAGR of 19.6% during the period from 2018 to 2024 to reach US$ 22,164.2 Mn by 2024.
The global email marketing industry, by geography, has been segmented into North America, Europe, Asia Pacific, Middle East and Africa (MEA), and South America. In the global email marketing industry, Asia Pacific is anticipated to witness relatively fast adoption and hence the growth rate as compared with other regions. Within Asia Pacific, the retail/e-commerce segment is projected to contribute the larger share of revenue backed by growth in retail industry in countries such as China and India. Furthermore, the number of internet users in the Asia Pacific region accounts for almost 49% of the global share and this number is only going to increase in the years to come.