Starting an Outreach Program for Steem #2 : Regional Leaders

Yesterday I presented a draft plan to get a Steem Ambassadors program up and running.

It was great to see so much interest and so many offers from people to get involved.

I will be doing a followup post on the Ambassadors scheme shortly but in the meantime I wanted to put forward a second complementary part to the Outreach Program for Steem.

As well as the Ambassadors presenting Steem at crypto conferences, Steem also needs people 'on the ground' promoting the platform at a more local level.

While it will be great in the future to have Steem representatives in every city and town, as a starting point it would be good to have people at country or regional level.

These would be Regional Leaders.

Regional Leaders

The role of a Regional Leader would be to promote Steem on an ongoing basis at a regional level.

This would include activities such as...

  1. Organising Steem meetups, and liaising and assisting with events others are organising.
  2. Promoting Steem to local and regional press and media.
  3. Sharing information about Steem to local and regional social media.
  4. Representing Steem at events in the region such as community festivals and freshers fairs.
  5. Networking and keeping in touch with Steemians in the region who like to be involved in regional activities.

That geographic coverage of a Regional Leader would vary according to country size and steem numbers and activity. In the UK there might be Regional Leaders for Wales, Scotland, the Midlands etc. For other countries like Nigeria or the USA it would likely be at state level.

Regional Leaders would be voluntary positions but they would be supported with resource materials, merchandise and training. The aim would be also to have small budgets for printing, venue hire etc. There would also be significant potential for the Regional Leaders to earn enhanced author rewards from posts about activities.

People suitable to be Regional Leaders would likely have at least nine months active presence on Steem and ideally have some experience of offchain community activity or organisation.

In the first instance volunteers would be invited and there would then be some form of selection procedure.

Once selected Regional Leaders would have a six month probationary period before being confirmed in their position.

Governance & Management

There would need to be some small coordinating body to oversee and manage the Regional Leader program.

That body would be involved in Regional Leader recruitment and selection, monitoring of activity, and overseeing any budgets attached to the project.

Attached to that body there would also need to be at least one program administrator to look after day to day tasks such as organising promotional materials, regular communication with leaders etc.

Any budgets and financial transactions would all documented openly on the blockchain for community scrutiny.

Regional Leaders would be expected to make at least fortnightly updates and report backs on their activity.

Budget & Funding

As the Regional Leaders would be voluntary positions there would not, at least initially, be a requirement for such a large budget as the Steem Ambassadors program.

It would however be useful to have some funding available to cover costs of venues, merchandise, promotional materials etc. Further consideration would be needed on this but a broad target budget might be US$ 1000 per Regional Leader per year.

As with the Steem Ambassadors it would be good to have a six month trial of the Regional Leaders program with perhaps six leaders in place.

Along with some central budget for design costs, materials and contingency this might require funding of up to US$ 5000. A bid for this could be put to the Steem Proposal System either separately or as part of an overall Outreach Program including the Steem Ambassadors project.

The term 'Regional Leaders' has been used here as it was borrowed, and parly inspired, by a similar program that is being run in the BAT/Brave community.

Alternatively the role could be termed Regional Coordinator or Regional Representative.

As with the new Steem Ambassadors project the Regional Leaders scheme might in due course find a home with the Steem Foundation.

In the meantime if people think this useful I am happy to work with anyone interested to get the project up and running.

Again, as with the Ambassdors idea, I can organise an open forum on MSP to discuss further and in more detail as required.

Comments welcome.

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02.10.2019 04:01

I like the regional leaders better. It seems less demanding on the SPS. The expense of 1000$ a year seems like a bargain, especially if that region is a target either because the amount of active users or some other reason.

Do you think money could be raised locally? For example if a region finds value, they can donate or fundraise to increase their local budget.

02.10.2019 04:09

Thanks for you feedback.

In terms of the relative costs between the two programs, the Ambassadors are more targeting investors and developers, whereas the Regional Leaders are more looking towards content creators and consumers.

The idea of trying to raise funding locally is very good. If the scheme didn't have to rely on the SPS it might be able to evolve much faster. Thank you for that idea.

02.10.2019 04:13

Anyone in South Korea you think might be interested in become a Regional Leader?

22.10.2019 19:31

I think @jaydih may be able to do it. He already does tipu curating amd seems interested in that sort of thing.

In my case, I don't interact with the Korean Steem community enough, but I could assist.

22.10.2019 21:42

Great idea.

Posted using Partiko iOS

02.10.2019 06:11

Thank you

02.10.2019 09:28

@pennsif, I really like what you have been doing. I will hop into discord today and if ur free we can continue our chat from last week and also talk about this a little. Keep doing all the stuff man, we need it 😉

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02.10.2019 08:21

Thank you - that will be good. Catch you on Discord.

02.10.2019 09:26

So happy that you are taking the lead on organizing a grassroots marketing of the #steem blockchain! I would volunteer, but I am not the most reliable person in the world. I will just cheer from the sidelines!

I look forward to following the progress and watching our STEEM Family grow!

02.10.2019 17:29

Thanks as always for your support @sgt-dan. I hope this will pick up enough momentum to make it happen.

03.10.2019 19:28

I wish to do this work for my region . Great job

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03.10.2019 04:42

And what is your region?

03.10.2019 19:27


03.10.2019 04:48
21.10.2019 12:58

I am very interested in this @pennsif since I am already doing this.

We have had 6 meetups here in Davao City, Philippines in the last 2 months and I also registered the domains and already.

You can see pictures of our meetups here:

03.10.2019 21:43

I have been following your meetups. You are doing great work with these.

04.10.2019 00:17

Thank you @pennsif 😀

04.10.2019 07:43

Great idea. I have discovered that one-on-one marketing is best to rouse people's interest in an innovation like steem.

Posted using Partiko Android

03.10.2019 22:16

Agreed. Slow but can be very effective.

04.10.2019 00:16

Interesting work you expose here @pennsif ... I would love to be part of this work, as Regional Leader. ... Although you do not give details on which regions or areas you will address in the first instance.

My country is Venezuela and I think it is very important to disseminate Steem here, as it is a great work tool for content creators and that it also represents a new lifestyle for many (I include myself).
I would like to reduce the typical question of:
What is that? (Accompanied by a face of disbelief)

Steem is a network of opportunities, it deserves to be disclosed. Greetings, keep up the great work!

09.10.2019 17:43

Do take a look at this if you are interested...

21.10.2019 13:01

Perfect...! I will get into this. Thank you...

22.10.2019 03:22

Finally. Where do I plug. In. And I'd love to get things in Portland Oregon started as I know more of the local people.

And definitely interested in seeing the 420 party.

Yeah man...



25.02.2020 09:22