People on steem give out about steem all the time, yet we are all still here and we are all still doing our thing. Our thing might change over time and people will come and go but at the end of the day, I still think steem is an awesome place to be. And an awesome place to be testing your blogging marketing strategy.
I can be rather outspoken when I see something I think could be improved. Very often there are issues and problems where I can not add any value because it's outside of my experience. I tend to leave these issues alone and let people who know what they are doing and have the experience and knowledge in the field to deal with them. Over talking something leads to less action, so for me, its best to keep out and let them act instead of wasting time debating with me over something I know nothing about.
But when I do speak out, its usually because I can substantiate my claims. I don’t put them out on a whim, and I don’t do it to be disrespectful of the community. I do it to help and share information others may have overlooked.
I have often heard people say ‘no one listens’ or ‘I don’t have the power to say that’. But the thing is, it's not about power, and well I actually think people on steem do listen. However to get them to listen I use a bit of clever marketing.
A few months back there was an issue with account creations. Steemit inc ground to an almost halt and no one was asking the questions. Aimed with some data to back up my claim, I did a video post talking about the issue. The post was titled STEEM Account Creation Problem at Critical Level. Within a few days, everyone that’s anyone was offering to set up accounts using their account creation tokens and those working on longer-term solutions began to communicate with the community on what they were doing. I feel my post had a massive impact on that and I value the community coming together to solve the problem. They just needed to be told. But I used a little marketing trick to make sure the post got noticed. Can you see what I did?
Yesterday I also came out with a post, backed up with a little data. To be honest, I needed a little push from a fellow steemian to get it out, but I did and again I feel I was listened to. The issue yesterday is an SEO issue that doesn’t really affect most steem users. There are only a bunch of us with our own websites that this problem would hit.
I am privy to the steem developers’ slack channel. However, I don’t think me dropping a comment in there saying…’oh poor me, my website traffic is down because of steemit inc changes’ would have even got a reaction, let alone start a discussion. This issue is urgent for me, and for some other steem users, but the general population of steem doesn't care.
So, I did what I do. I wrote a standard post backed up with a little data. From this, a conversation started and more influential players such as @aggroed have asked for more information from the problem source. Other discussions were also held, some of them I was part of some of them I was not. I think the ones I was not part of were more fruitful heheheh. I don’t claim to have solved the problem or to be the reason it gets resolved when it does. But I have had an impact on the urgency of the issue and I do feel I was heard by the people that understand the problem.
The post in question was So you think you own your content on steem – Sorry to tell you…..
So how do I make sure I am heard? After all, posts do get lost on steem. Well, I apply a bit of clever marketing and I use amazing titles guaranteed to get opens.
The title of that post yesterday was designed to play on your emotions and to question your personal beliefs. The words ‘Your’, ‘Ownership’ and ‘Sorry’ were purposely chosen. Would you believe the working title started as “Canonical links on steemit.com hampers SEO efforts of others”.
Just like the title on the post about account creations. The words ‘Steem’, ‘problem’ and ‘critical’ all played on your emotions, set a sense of urgency, and the post was opened.
I apply this strategy quite often on steem and that’s how I get heard. Its how I got spotted in the first place and it was carefully planned, A little marketing knowledge and you can grab almost anyone’s attention.
However, this comes with a health warning. Titles alone will not get you attention. You must deliver on your title and if you are making claims others might not be happy with, you better be able to back up your claim. People will get emotional when you use titles that spark inner feelings and you might not like the reactions from everyone. But when you see that, you know your marketing is working!