Don't force it cos it's risk
Don't force love, hatred would later end it
Don't force them to love you because, they won't love you for long
Don't love their money, better don't love them cos the money may finish and you might have go deeper
Love them for who they are and you would be free for life, not for main time
Don't love with condition, conditional love isn't love, its like a short time contract that would end in nearest future
They love you but you don't love them? It happens! Just try be very friendly with them and make them understand you didn't have feelings for them and they would move forward.
Just don't force it