10% Payout from this post will goes to @steem.amal
Please read my previous post about the plan, strategy, and how to set up the ad that I presented through the post: US$120 Steemit Ads Campaign on TikTok for 7 Days - IT'S STARTED [ 10% Payout to @steem.amal]
About This Campaign
This campaign is about activities to #PromoSteem to the wider community who take advantage of paid advertising features through social media with the aim of getting a wider impression so people know, join, and are interested in investing in Steemit. One of the social media used is TikTok.
TikTok is a platform mainly aimed at content creators. And the ease with which anyone can become a content creator is one of the many factors that give TikTok an advantage over the competition.
With these TikTok statistics in mind, you’ll be able to understand the new social media happenings in a better way. These statistics also prove that whether you’re a social media marketer or a social media user, TikTok isn’t a force to be taken lightly. It’s time to pay serious attention to TikTok.
Ad Setting Resume
In this campaign I set a budget of USD $ 100 (IDR 1,440,275.00) which will be divided into IDR 200,000.00 per day. The campaign is set for 7 days starting from May 2, 2021 to May 9, 2021. Where the total cost of advertising is 1,440,275 plus 10% tax 144,500, bringing the total cost to 1,589,500. Then add the online course fee of 150,000. So that the total costs incurred for this campaign are:
US$120.78 (IDR 1,739,500.00)
|Ad Promotion Setting||ᅠ|
|Advertising Objective||Traffic (send more people to destination web/app)|
|Promotion Type||Website (collect data with TikTok Pixel)|
|Ad Placement||TikTok App, BaBe App|
|Ad Target Setting||ᅠ|
|Gender||Male & Female|
|Age||18-54 years old|
|Interest/Behavior||Education, Tech & Electronics, Social Media, Photography, Reading, Culture & Art, Food|
|Ad Budget Resume||ᅠ|
|Schedule||05-02-2021 - 05-09-2021|
|Online Course Fees||150,000|
|Ad Content Detail||ᅠ|
|Content||Single Video 30s|
|Text||Earn Money from writing content on Steemit|
|Call to Action||Sign Up|
|Profile Image||Steemit logo|
NOTE: Because this is not a Promoted Post, there is no link that I can provide to lead to the ad for us to see. Because this ad is broadcast randomly to an audience that has been previously set. But you can see here is the Ad Preview:
Result Day 2: Change Ad Setting, Ad approved
I don't know exactly why they rejected my ad. But based on the report that I read, it is likely that the first URL (signup.steemit.com) doesn't provide enough information to the audience, so they reject my ad. But after I changed it to a new URL (steemit.com), the ad was accepted and live well until now.
And here is the ad that is currently running, which I have changed the URL for.
The following is some information from the results of the 2-day campaign.
As you can see, for 2 days our running ads have spent IDR 237,076 with the results we get: Total impressions 33,674 with 344 clicked links. With CTR 1.02%. CTR is a Click Through Rate which is simply the comparison between users who see our ad and those who click on it, or in other words, how many viewers are interested in the products/services we advertise. A CTR with a percentage of 1 - 1.5% is considered good, while a CTR above 2% is considered extraordinary.
So far from the data results, TikTok users who are interested in Steemit are still dominated by female 54.92%.
So far from the data results, the total cost that has been spent by gender is mostly spent by female 57.93%.
So far from the data results, the total number of clicks is still dominated by female 53.78%.
|News App (BaBe)||5,482||16.26%|
|News App (BaBe)||87||25.00%|
From the graph above, we can conclude that so far the most advertisements shown are on TikTok App with a percentage of 83.74% with the most iPhone device users 22,904.
That's all the information about $120 Steemit Ads Campaign on TikTok for 7 Days that I can provide today. I hope this information can be useful for all of us, especially to the @ steemitblog @stephenkendal @kevinwong
@steemchiller @xeldal @dobartim