Day 2 Report - $120 Steemit Ads Campaign on TikTok | 1.02% CTR [33,674 Impressions, 344 Click] - 10% to @steem.amal


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TikTok Ads banner edited by me -source

10% Payout from this post will goes to @steem.amal


Please read my previous post about the plan, strategy, and how to set up the ad that I presented through the post: US$120 Steemit Ads Campaign on TikTok for 7 Days - IT'S STARTED [ 10% Payout to @steem.amal]


About This Campaign

This campaign is about activities to #PromoSteem to the wider community who take advantage of paid advertising features through social media with the aim of getting a wider impression so people know, join, and are interested in investing in Steemit. One of the social media used is TikTok.

TikTok is a platform mainly aimed at content creators. And the ease with which anyone can become a content creator is one of the many factors that give TikTok an advantage over the competition.

With these TikTok statistics in mind, you’ll be able to understand the new social media happenings in a better way. These statistics also prove that whether you’re a social media marketer or a social media user, TikTok isn’t a force to be taken lightly. It’s time to pay serious attention to TikTok.

Ad Setting Resume

In this campaign I set a budget of USD $ 100 (IDR 1,440,275.00) which will be divided into IDR 200,000.00 per day. The campaign is set for 7 days starting from May 2, 2021 to May 9, 2021. Where the total cost of advertising is 1,440,275 plus 10% tax 144,500, bringing the total cost to 1,589,500. Then add the online course fee of 150,000. So that the total costs incurred for this campaign are:

US$120.78 (IDR 1,739,500.00)


Ad Promotion Setting
Advertising Objective Traffic (send more people to destination web/app)
Promotion Type Website (collect data with TikTok Pixel)
Ad Placement TikTok App, BaBe App

Ad Target Setting
Targeting Location Indonesia
Gender Male & Female
Age 18-54 years old
Language English, Indonesian
Interest/Behavior Education, Tech & Electronics, Social Media, Photography, Reading, Culture & Art, Food
Device Android, iOS

Ad Budget Resume
Schedule 05-02-2021 - 05-09-2021
Ad Cost 1,440,275
Tax 144,500
Online Course Fees 150,000
Total 1,739,500

Ad Content Detail
Content Single Video 30s
Display Name Steemit.com
Text Earn Money from writing content on Steemit
Call to Action Sign Up
URL https://steemit.com
Profile Image Steemit logo

Ad Preview

NOTE: Because this is not a Promoted Post, there is no link that I can provide to lead to the ad for us to see. Because this ad is broadcast randomly to an audience that has been previously set. But you can see here is the Ad Preview:

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this is ad video content

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Result Day 2: Change Ad Setting, Ad approved

After the first day, my ad was rejected by TikTok due to invalid URL reasons. Then I changed the ad URL setting that previously led to https://signup.steemit.com to https://steemit.com.

I don't know exactly why they rejected my ad. But based on the report that I read, it is likely that the first URL (signup.steemit.com) doesn't provide enough information to the audience, so they reject my ad. But after I changed it to a new URL (steemit.com), the ad was accepted and live well until now.

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the reason why content was rejected and suggested solution

And here is the ad that is currently running, which I have changed the URL for.

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changed ad setting, ad now live

Result

The following is some information from the results of the 2-day campaign.

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Overall data statistics in curves

As you can see, for 2 days our running ads have spent IDR 237,076 with the results we get: Total impressions 33,674 with 344 clicked links. With CTR 1.02%. CTR is a Click Through Rate which is simply the comparison between users who see our ad and those who click on it, or in other words, how many viewers are interested in the products/services we advertise. A CTR with a percentage of 1 - 1.5% is considered good, while a CTR above 2% is considered extraordinary.


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percentage of impressions by gender
Gender Impressions Percentage
Male 12,424 36.89%
Female 18,494 54.92%

So far from the data results, TikTok users who are interested in Steemit are still dominated by female 54.92%.


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percentage of ad cost by gender (in Rupiah IDR)
Gender Cost Percentage
Male 73,901 31.17%
Female 137,343 57.93 %

So far from the data results, the total cost that has been spent by gender is mostly spent by female 57.93%.


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percentage of total click by gender
Gender Click Percentage
Male 136 39.53 %
Female 185 53.78%

So far from the data results, the total number of clicks is still dominated by female 53.78%.



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graph of impressions based on ad placement
Placement Impressions Percentage
TikTok App 28,241 83.74%
News App (BaBe) 5,482 16.26%

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graph of click based on ad placement
Placement Click Percentage
TikTok App 261 75.00%
News App (BaBe) 87 25.00%
Operating System Impressions Click Cost
iOS 22,904 224 190,547
Android 9,887 110 36,453

From the graph above, we can conclude that so far the most advertisements shown are on TikTok App with a percentage of 83.74% with the most iPhone device users 22,904.


Highlight Result

Impressions CTR Click Cost
33,674 1.02% 344 IDR 237,076

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That's all the information about $120 Steemit Ads Campaign on TikTok for 7 Days that I can provide today. I hope this information can be useful for all of us, especially to the @ steemitblog @stephenkendal @kevinwong
@steemchiller @xeldal @dobartim

10% of post payout each goes to @steem.amal & @promosteem.com


About Me

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