Not many people have goals in mind. When people use internet marketing products they almost always have goals in mind, usually not jobs. Think about how often you use social networking sites, such as Facebook or Instagram. In most cases people do not use social networking to accomplish a specific goal, but rather to simply check on what is going on in their lives.
Goals in mind can help people create goals and also keep them in the right path. In product design, for example, people often set goals when they start designing a new product or when they are planning changes to an existing product. Product owners and designers may want to create goals that help them measure the success of their efforts, so they know where to focus their efforts in the future. A clear understanding of goals will give you greater motivation to succeed at every task you undertake.
The main challenge for goal-oriented design is that too few people set attainable goals. Most people set too many goals, even if they don't realize it. In the process, they never make it to the final condition in which they achieve all of their goals. You need a system that will help you keep track of your tasks, so you can know where you are and if you are getting closer to your goals.
Goal-oriented systems are created using mental models. Mental models are abstract models or thoughts that you mentally employ when completing tasks. For example, if you are building a house, your mental model for the task may be "how long it will take to put a shed next to the house". You may think this is a simple task and it does not require any creativity, but you are wrong.
Creating a system that allows you to easily record the results of each task will help you stay on target with the goals you set. A good example is the process of user research. User research involves collecting information from current and former users about a particular product or service. Researching existing users is extremely crucial to task-oriented design. One user research study showed that the absence of existing users made it twice as hard to create a successful web site than a successful one based on the data collected from current users. This proves the importance of user research.
So how can you avoid the pitfalls of goal-oriented design? First, you should develop a strong awareness of the differences between goals in mind and goals set by other people. When making a goal, it should only be something that you are passionate about. You may have great ideas and know plenty of people who also care about these issues, but it is always best to leave the tedious details of implementation to others. Creating goals in mind with a clear direction on what you want to achieve in a short period of time will give you more clarity of purpose and provide a great foundation for your actions.
Second, create mental models of your goals. Mental models are simply thoughts about what you want to achieve in a particular area of your life. This helps you stay on target with your activities and remain focused on your goals. You can get started creating mental models by brainstorming possible tasks that could be done using the product design work that you already have. There are many great articles and books on this topic that will walk you through the process of creating mental models.
You can also start developing mental models by brainstorming possible tasks that would be best suited for a product that solves a particular users needs. Doing user research on existing products is a great way to get an idea of what users need. If you aren't familiar with the product, you can search the Internet for user reviews. Once you've gathered enough user reviews, it will be easy to determine what existing products users really love and hate about. This will help you incorporate these user opinions into your product design work.