With more than 3.5 billion active Internet users worldwide, more and more businesses decide to take a further step to digital marketing to reach more customers.
Owning a website or social media channels with an attempt to grow the business is now an indispensable area that managers and marketers should take into account. In this post, we will cover more than 10 most common types of digital marketing. Also, we will provide the ways they bring customers to your business.
SMM aka Social Media Marketing, is marketing your brand or your products based on social media platforms’ popularity. As you know, when the Internet developed, social media networks proved their strength by the increasing number of users.
Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest are the most popular social media platforms attracting millions to even billions of users around the world. Therefore, taking advantage of social media to market products is a great idea bringing about a valuable source of traffic.
In order to grow your follower numbers and reach via social media channels, you need to consider which platform or business type you are going to focus on. If you specialize in B2B, LinkedIn is suitable for you. If you look at visual content, then Instagram is a great option. Or if you just want to increase brand awareness, take a look at the giant Facebook.
When having a successful social media marketing strategy, you can easily increase brand awareness, drive traffic, and generate leads for your business. One main benefit of social media marketing is that it is accessible, affordable for any size of business.
If you invest the marketing budget on sponsored posts and paid ads, that’s good. But if you don’t, you still gain a large following and impression as you wish. The key to being successful in social media marketing is creating worth-sharing content so don’t forget to turn on the Share button to enable users to share your content with their friends and family.
Pay Per Click
Another type of digital marketing that also deals with search engines like Google and Bing is PPC aka Pay Per Click. This is one of the most common digital marketing types that push the content to the top of search engine results pages. In this type, you pay for every time your ads are clicked. Easily put, PPC is when you pay a publisher for the number of clicks you get on your ad, which allows you to gain more traffic to your website.
When using the PPC method, you don’t have to worry about the upfront cost. The more customers click on your ad, the more you have to pay. So when few or no users click on your ad, you pay nothing. This type’s cost depends on the number of clicks, so it is attractive to small-volume businesses that do not have large budgets.
The normal CPC (Cost per click) is about $1 to $2 but it varies according to the market you are in and the keywords you want to target. If you are in competitive industries or you choose competitive keywords, be ready to pay a higher cost. This cost is up to $50 if you work in the insurance industry. Therefore, an effective PPC strategy is when it targets a short-term purpose like transferring products or seasonal deals to increase the revenue.
Despite being suitable for any kind of business, the PPC method has one drawback. Because you will pay for the number of clicks you get, it is difficult to evaluate and predict how much you have to spend on a PPC strategy.
SEO - Search Engine Optimization
SEO is regarded as being the most effective and popular method, thanks to its simple basis. When starting a digital marketing strategy, business people tend to reach potential customers through global search engines like Google and Bing. SEO works to make your brand and your content optimized for those engines, making it easier to attract consumers online.
SEO will help your website have wider visibility for users that search for information about you via search engines by adding you to the result page rankings. When using SEO, you can easily reach your potential customers due to the keywords you use and highlight in your content.
The way SEO works seem simple, right? However, to get success in business through this type of digital marketing, you need to understand more clearly about its optimization and what it focuses on. When it comes to techniques used in an SEO strategy, there are various tools that marketers should combine and work effectively like keyword research, content creation, backlink building, technical website optimization, and more. The process of optimizing includes the following stages:
Businesses working with SEO will use keywords and different tools to help their website get more visibility.
The websites and content of those businesses are optimized for search engines.
Quality links will be built to and from their websites, making it easy for search engine robots to crawl well.
Search engine robots and crawlers will crawl their content to collect valuable information and arrange them in search engine archives.
Now, your website and content are optimized efficiently. Google or Bing will show your site as a result when users search for something related to your keywords.