With the emergence of Facebook, Instagram, the role of the visual content grew dramatically, and became the representative face of who we are and the quality of our idea or product.
The better the visuals are, the better we tend to think of a person/ company. The visuals tell us that the company took its time to gather the ideas, spent money on professionals, worked with ideas and people, used technologies and good techniques.
--> Which all together makes us feel that they take what they do seriously. They invested time and money to create the best product for us. We are valued. We want to deal with them because they care about us.
Let’s talk about smart Photography. What is this that I mean by smart? I define it like this:
- knowing the general rules,
- being able to apply them,
- learning how to break general rules for the sake of an idea,
- work out your own vision and style.
Let’s quickly go through the general rules.
- Golden ratio. The most famous one, you’ve probably already heard about it if not millions but definitely a couple of times. Photos build with the golden ratio principle appear more dynamic to a human eye than with the central location of the subject. We want to use it when telling a story, showing the movement of the subject, or willing to show the surrounding space. We also use it to balance the weight of the objects on the photo.
- Centralized positioning. It creates a static, dominant, calm, balanced, symmetrical sense for the eye.
As we can see here, both ways are great but used to create different effects.
- Background. Our eyes perceive the surroundings three-dimensionally that’s why it’s important to pay closer attention to your background for creating top visuals. Bright, deep, saturated colors on the background can distract the viewer. Another important ability of our eyes is that we can differentiate sizes, distances, and plasticity. Playing with the sharpness of the background, foreground or middle ground will draw the viewer's focus to the right place, creating a sense of distance between the subject and the object, draw attention to the details, looking more immerse and alive.
- There are cases where the play with back-, the foreground is unnecessary, like in the pics for the instructions, newspapers, catalogs (not all of them obviously). The choice of application of a certain idea is a personal choice of the photographer, it should be suitable for the situation and occasion.
- Perspective. This is the hardest one I think, as we need to take into consideration a lot of other additional information.
Here we are talking about finding the right angle considering the main object of the photo:
- their size,
- the source of light,
- type of light,
- colors of objects,
- subjects and
- the back-, foreground.
A lot of things to think about at the same time, but the best is just to deal with one thing at a time. You will always be able to go back to any of your last settings.
Let’s formulate a couple of questions that we can answer one by one:
- What am I creating?
- What kind of photo do I need to have?
- Is it a photo on the wall in the office? Is it a photo for an ad of a bank? Is it a photo of a suit shop?
- What does the viewer should feel like when looking at my visuals?
Here is your exercise: what questions do you need to ask yourself while creating visuals for your blog?
> If your photos aren’t good enough
You’re not close enough
The position of the camera and the perspective directly influence the tone of the photo and how the photo will appear.
- An eye-level position adds familiarity with the person or an object.
- The bottom view looks powerful, overtaking, serious, dangerous, big, intimidating.
- The top view looks small, naïve, fragile, helpless.
The rule of design “form follows function” in this situation means that the photographer chooses the perspective only after he knows what impression the objects have to make on the viewer. And not the other way around.
The same rule goes for landscape photos. When we choose how much of the sky or the ground we want to have on the photo. The same system, when the sky is more present on the photo is has a light, “airy” effect, whereas depending on the landscape, the river overtaking the photo might have a slightly unpredictable cautious vibe.
Perspective has the power of changing the idea completely. By playing with the perspective we can often explore different meanings of the same things and sometimes find interesting and original angles for our ideas.
Thanks for reading PART 1. PART 2 will be coming tomorrow ;)
Meanwhile, get out and practice what you've learned today!
Great day to you!
PS Photos used in this post are mine.