Planning tourism with purpose & love in New Zealand’s Bay of Plenty

Kristin Dunne’s “eyes were opened” to possibilities for travel & tourism that she could not ignore; possibilities based on purpose, place, and passionate people. In this “Good Tourism” Insight, the destination manager shares Tourism Bay of Plenty’s 'Te Hā Tāpoi | The Love of Tourism'.

Kia ora koutou from Aotearoa (New Zealand).

I am privileged to be tumuaki (chief executive) for Tāpoi Te Moananui ā Toi | Tourism Bay of Plenty in Te Moananui ā Toi (the Coastal Bay of Plenty) on Te Tai Rāwhiti (the east coast) of our Te Ika-a-Māui (North Island).

One day, when it is safe to do so, we hope to open our home to manuhiri ki tāwāhi (international visitors) again and welcome you with our special manaakitanga (hospitality and warm welcome).

We searched for purpose, found love
In 2016 we set about understanding what value Tourism Bay of Plenty could add to our stakeholders. It is safe to say that we were struggling with both relevance and respect as an organisation. And internally we didn’t understand our “why?”; our purpose.

The journey we are on was not originally foreseen ... To read the full "GT" Insight, visit

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