#### This position is especially popular among people that advertising and marketing in General have nothing to do, and support the conversation you want. And in this respect it is just perfect.
**The funny thing is that a truly successful company with a good is generally not interested in talking about them.**
*Coca-Cola doesn't want to be talked about.*
*Amazon doesn't want to be talked about.*
*Disney doesn't want to be talked about.*
These companies have stable sales and profits because the personal attitude of the people toward them is irrelevant. But as soon as people start to talk about something, they immediately formed a personal relationship to these things. It's hurting business.
### Conversations want those companies that lost market and are ready to take a desperate risk.
**Take, for example, McDonald's and Burger king. McDonald's owns most of the market and the attention of the audience. If he starts rude sexist advertising, the risk to bring up the wrath and lose the female audience.**
**But his neighbor Burger king owns nothing, therefore he has nothing to lose. If he starts rude sexist advertising, it is in the worst case will remain in the same shit and so is now. And at best he will gain a loyal audience of sexist.**
Provocative marketing is a desperate measure, nothing more.
*Imagine a group of people, one of whom is always trying to turn the conversation to yourself. How does he look? This guy looks like an effective marketer, or it looks like an outsider who desperately craves the attention of other people*
### Well here in the business all the same.
No matter who you're talking about. Matter whose product you buy. It is important you trust. It is important who in the end will be your money.
### And people discuss most often, what irritates them.