Audience



Continuing with the previous post on communication today I bring the following class this one talks about the key of communication from the point of view of the audience.

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This point as well as the type of speech, the speaker and technical elements I will develop; however in the following publications, so today I will develop only the audience.

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Almost every mistake in the preparation, and part of the execution, of a speech comes from a misinterpretation by the audience.

While the audience does not determine the entire content, it is key to choosing the best way to deliver it.

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Without considering the audience there is no effectiveness.

In order to determine the audience, the following must be taken into account, starting from

their actions, the following elements:

- Motivations

- Values

- Attitudes

- Needs

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Motivations

They energize behavior, orientation and selection towards a goal:

- To success

- Prestige

- Affection

- Achievement

- Learning


Values


Abstract entities according to which something is desirable.

Attitudes

Predispositions of socio-cultural or personal origin

Needs

They are manifested in terms of innate primary deficiencies (thirst, hunger, sleep, sex, water, food).

And Secondary deficiencies (security, self-realization, love, rootedness, power).


Seen within the framework of the:


Environment: physical and social space where the discourse will take place.

Circumstance: temporal and social elements that affect the audience here and now.

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That's how we decided:

- Length of speech.

- Tone.

- References for examples, images, etc.

- Words to be avoided.

- Resources to be used.

- Type of speaker I will be or should be.

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Well friends, I remind you that this post is the continuation of dysfemia, but not as a disease or condition but as a necessary means to overcome stuttering, which I was recommended in my work, in the same way this is a course I am doing and I am sharing with you.

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ME PUEDES CONSEGUIR EN ESTAS REDES SOCIALES


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11.03.2020 12:33
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