Strong Rum Fest Demand Fuels 2nd Go Around For 2020



The Jamaica Tourist Board along with the Tourism Enhancement Fund and Appleton Estate Jamaica Rum (2nd oldest rum producer in the world), have put together a Jamaica Rum Festival 2020 that is the second annual festival of its kind.

The first go around was so successful that the Ministry of Tourism decided to go ahead with another event and they are expecting thousands to show up, possibly 8,000 people or more are likely to turn up between Feb 29th and March 1st for another celebration.

The event is looking to highlight Jamaica, specifically Kingston, as a local entertainment destination and they will be highlighting local food, music, and of course some great rum.

> “Our aim is to interactively inform Jamaicans and tourists alike about all things Jamaican — rum, music, food, and other aspects of our cultural fabric as a people,” - M. Lumley, marketing director, J Wray and Nephew Limited


How much is it all going to cost? Millions.

At least $6 million has been pledged to the cause.

This is also expected to become a yearly celebration seeing as so far it has received huge success.

There is also great anticipation already for the 2nd festival as well, that's still expected to take place this year.

It's estimated that some 88% of the world goes on vacation for a unique and memorable food experience, and so tourism authorities in Jamaica see it as the right thing to invest in and highlight those unique food experiences that can be found on the island.

It isn't so much about rum as it is about enhancing the *gastronomy in Jamaica*.


They are expecting this festival to help bring in many new tourists to the region.

Ultimately, they want the festival to become a product, not only an event, and they'll be putting the infrastructure in place to make that happen. They want to be able to make it as efficient as possible for international tourists to be able to come in and "consume this critical asset" that is their Jamaica Rum Festival.

Aside from music and food they will also feature locally-made products that are coming from a variety of skilled Jamaican craftsmen and artisans.

Pics:
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pic2 L Wynter via LoopJamaica
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Comments 7


The event that took place really has very important benefits in the midst of society, with an event like this their work will be exposed

21.01.2020 05:11
0

The last time I drank rum two years ago was a good drink. But I did a lot of miracles under this, which is a shame to remember. There is only one conclusion: after each drink, you need to have a good bite.

21.01.2020 07:04
0

i dont even remember the last time i had some, prob longer than that more than 2 years 😂


Posted via ReggaeSteem | Reggae Culture Rewarded
21.01.2020 07:38
0

Only time I

Rum-It-Up
is when I visit Jamaica.
Complimentary small bottle
in room upon arrival.

Forces me to purchaseome coca-cola.UsUsually drink before I head out to reggae concert.

Posted via ReggaeSteem | Reggae Culture Rewarded
21.01.2020 12:01
0

This sounds like it will be around for years to come. Rum and good food, showcasing new products. Cant loose. I am going to check this out.


Posted via ReggaeSteem | Reggae Culture Rewarded
21.01.2020 13:32
0

can't wait to see your posts about it if you attend

22.01.2020 00:18
0

It looks promising this event, Jamaica will be 100% active this February, Carnival, Fat Type, Rum Festival, that is to say it will be totally hot.


Posted via ReggaeSteem | Reggae Culture Rewarded
22.01.2020 11:03
0