| [Just two days ago I posted an article](https://firstname.lastname@example.org/my-very-first-trip-to-switzerland-one-of-the-most-crypto-and-blockchain-friendly----|---
... I hnet-earth) explaining the reasons for my recent trip to Switzerland. During which ....
... I had a chance to introduce Steem blockchain (and my work on steemit) to the CEO of an already existing SWISS company. This publication enjoyed quite a few amazing and intelligent comments, for which I’m very grateful for.
I didn’t want to make my previous post too long, so I decided to break it in two pieces, and today I would LOVE TO SHARE with you my personal reasons as to why I’m so excited about this particular trip. Today, I would like to share a little bit of my joy with you all J
REAL, EXISTING BUSINESS
The other day @enforcer48 wrote an interesting comment:
The real question is, what does this company do that requires a blockchain?
Is the company planning on being a content creator? Or are they going to use the blockchain as a database like Splinterlands?
If their idea is to use reward pool as a source of revenue, then it might be better for them to not be here at all. Any "business" that relies on the reward pool is not a business. At least, not one that brings value into the ecosystem
Those are all valid points and I fully agree with him. I'm quite aware that the source of revenue coming from the STEEMIT REWARD POOL is nothing but pennies. Real money is elsewhere and my goal isn't to "milk the cow" (steemit). As a matter of fact – I’m planning to do exact opposite..
So what would that business be about?
I've been in touch with this CEO of this particular SWISS business since last year and we've been discussing the idea of tokenizing company assets (ownership) and launching a fully legal STO (security token offering) once regulatory framework in Switzerland will be fully established. It will most likely happen sometime in 2020. Depending on the progress with adaptation of the regulatory framework.
This has company existed over 3 years already, has a healthy foundation (very little debt) and is progressing very rapidly. They are expanding so far mostly thanks to the revenue from their daily operations and are currently already employing several full time employees.
To expand their business we've created a plan of tokenizing it's assets, launching their own STO (either using Smart Valor or Polymath as a platform) and selling part of that tokenized company ownership in order to receive extra funding - this would allow for further expansion. Fully legal, following all of the regulatory framework.
You may ask: how would that benefit STEEM blockchain? Let me explain …
MY OWN PERSONAL HURRAY!!!
So ... I've been presented with an amazing opportunity to be hired as a project manager and one of my tasks will be to help build a team (my focus would be on building a group of influencers and online marketers). If things will go right, then for many of those who support my efforts and collaborate with me, it would also be a game-changer.
Guys, just think about it:
it's not another MVP (Minimum viable product) or just whitepaper backed up by an idea. It's a real business, with real history and real money. We’ve been preparing for a very long and funding for an entire operation has been already secured (I also had the chance to get to know our future strategic investor).
This business is growing every year and following realistic goals. And to be part of their team - that's my long term goal.
I’m not saying that this project will have any impact on the price of STEEM, however I can already see many ways in which this can benefit some Steemit users. And after all, we are all an essential part and core of STEEM blockchain.