Ledger Hires a Former Apple Music Employee to Lead the NFT Division


Crypto #hardware #wallet provider #Ledger hired a former #Apple #Music #manager to manage its non-fungible token ( #NFT) division.

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Parker Todd Brooks, former head of dance and electronic artist relationships at Apple Music, will oversee and expand Ledger's storage capabilities for NFTs.

NFTs are digital certificates linked to unique works of art. Its popularity has grown significantly in recent months. Brooks will specifically focus Ledger on bridging the artist and NFT communities and developing NFT management products. "You can already keep your NFTs in your notebook," said Ian Rogers, chief experience officer for Ledger, who is also an Apple Music former employee.

“And with the growing popularity of NFTs, we're getting an increasing demand from people to improve the NFT experience at Ledger Live.”

↘️Rogers did not comment on how Ledger would specifically improve the NFT experience for users, but Brooks told The Block that the firm would create “useful yet simple and beautiful products”. Brooks said:

“I have spent my career serving the artist community. And with NFTs, there is an opportunity to re-imagine how art and music are created, sampled, and managed while simultaneously addressing security issues in storing NFTs on internet-connected devices. ”

↘️Rogers said NFTs will always stay here:

“Is it surprising that while we live most of our lives remotely, living with #Postmates, #Netflix, #Zoom and #Amazon Prime, we turn into digital collectors? NFTs take advantage of innate human traits: collection, storage, and sharing. ”


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