VENDICOINS - The Next-generation Video Advertising Platform

As an advertiser, you need to understand how video ad serving works and the different types of video ad formats available.

Video ad serving works the same as ad serving, where an ad creative is ‘served’ from an ad server into multiple websites or applications. There are two types of ad servers – the advertiser ad server and the publisher ad server.

The best video ad serving platforms follow the IAB standards, using an XML specification called VAST. It allows video ads to be served into any online video player on different platforms (mobile & desktop, web & app) that supports VAST. "

With that being said, Vendio's Video Interactive Platform (VIP) bridges the communication gap between publisher content, viewer interest and the advertiser by seamlessly connecting relevant ads to the publisher’s media being consumed by the viewer.

Vendio is a platform for video advertising of the new generation, based on artificial intelligence.Video Interactive Platform (VIP) unites the difference in the relationship between publisher content, spectator interest and advertiser, connecting relevant ads to the media publisher consumed by the viewer. The method used to do this is what distinguishes Vendio from any other advertising tool available today.

Vendio implements its own tagging algorithm, added to a fragment of video content at a specific time for a specific length of video selected by the publisher. These tags accurately describe the visual content displayed for the selected duration of the selected time. Then, the data in the tags and the information about the assets are transmitted to potential advertisers of the publisher’s choice, who then select the best advertising corresponding to the specific content marked by the publisher.

Vendio Analytics provides detailed data for both the publisher and the advertiser through the platform toolbar. Each publisher and advertiser is also provided with a VENDI score, which is used to assess how successful each publisher and advertiser is in relation to their content.

Vendio is a unique and innovative method of advertising and better yet, advertisers can view exactly how successful their advertising efforts are very step of the way.

Why Blockchain?
Allows Vendicoins to reward viewers with tokens for performing tasks like actively interacting on the platform, providing accurate ratings, tagging portions of videos with accurate descriptions, clicking on ads or watching Advertisers launching campaigns, using VendiCoins, receive discounts over launching with fiat money all regulated by smart contracts videos.

Vendicoins is developing a platform to bringing its digital advertising services to a new level. The next stage in its development is the release of the platform which will allow advertisers and publishers to connect the most relevant advertisements and content for the most visceral viewer engagement. The Video Interactive Platform will utilize its own tokens known as VendiCoins – VENDI, to feed all in-app and on-site transactional processes.

How It Works?
This concept of promoting businesses through relevant video app makes Vendio different from other advertising instruments available in the market. The whole process will be executed by implementing a proprietary tagging algorithm which will be added to the video content for a specific time during particular video duration. These tags are selected by the publishers and help in describing the visual content being displayed during duration of time. After this, the data contained in these tags are shared with potential advertisers choose by the publishers. Furthermore, advertisers will select the best ad that matches with the specific content tagged by the publisher at within a specific timeframe.

Benefits of Token Vendi

Advertisers utilize VENDI tokens for the following;
Feed gas prices involved in bidding to run advertising campaigns on publisher content.

Feed gas prices involved in launching advertising campaigns.

Feed gas prices involved in rewarding publishers for driving views to campaigns on content.

Feed gas prices involved in funding account.

Reward viewers with VENDI tokens for engaging in their advertisements.

Deep discounts for using VENDI instead of fiat.

Advertisers with 5000 or more VENDI tokens deposited in the platform get deep discount on price per click

Publishers utilize VENDI tokens for the following;
Feed gas prices involved in listing content.

Feed gas prices involved in withdrawing account fund.

Reward viewers with VENDI tokens as an incentive to share content.

Deep discounts for using VENDI instead of fiat.

Viewers utilize VENDI tokens for the following;
Feed gas prices involved in withdrawing account funds.

Spend earned VENDI tokens on products and services offered by the advertiser.

Donate VENDI to their favorite content creating publishers.

VENDI token users get deep discount on vendor’s website when clicking an ad link.

Users of the platform are rewarded with VENDI tokens by referring new sign ups to the platform (Not valid during tokensale)

The Vendi Token
Vendicoins token is the core of all transactions made in the Video Interactive Platform. No payment or transaction can be conducted without VENDI, which is regulated by smart contracts.The primary issue of VENDI tokens will be after the Token Sale.

The Video Interactive Platform (VIP) utilizes VendiCoins – VENDI tokens to feed all in-app and on-site transactional processes. VENDI tokens are at the epicenter of the Platform. No payment or transaction can be conducted without VENDI, which is regulated by smart-contracts. VENDI tokens are used by and directly benefit all parties involved.

VendiCoins are purpose-built Coins using the Vendio platform that will allow members to use engage in all in-app functions. VendiCoins are utilities tokens which give rights and privileges to their owners when using the Vendio platform and its services. VendiCoins are not securities. VendiCoins are available at a discount during the ICO & Pre-ICO events. Any unsold coins during the ICO will be burned.

ICO Details
Token: VENDI

Platform: Ethereum

Standard: ERC20

Quantity: 50,000,000 VENDI

Price: 1 VENDI = 0.20 USD

Payment: ETH, BTC, BCH

Soft cap: 40,000 USD

Hard cap: 10,000,000 USD

KYC: Yes

Start: 09/15/2018

Completion: 08.10.2018

Start: 08.10.2018

Completion: 11/10/2018.

Purpose of the Token Sale
VENDI tokens will be distributed in proportion to the distribution chart in this Whitepaper. All purchased tokens will be distributed in direct proportion to the amount paid by the participants during the Token Sale. All organization and implementation processes connected to a successful Vendio Token Sale have been prepared in accordance with industry best practices.

Distribution of VENDI Tokens

The distribution of funds is separated into four key sections.

The Community,

The Partners,

The Development Fund,

and The Team.

The Community will be receiving the majority of tokens in the amount of 60%. This allows the community to have the token necessary to function within the platform. There will be 20% of the tokens reserved for Vendio Partners that can help expand the platform’s functionality and usage. The Development Fund is comprised of 10% of the tokens being utilized to reward new members, the most active members, attract new advertisers that can help grow the platform etc. The team remaining 10% of the tokens are allocated for the team to operate company functions, not limited to project development and operations.



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