Neuroscience and Marketing: How We Buy, Sell when Our Brains are on the Market


It’d be nice to think that our neurotechnological future of networked thinking will be a utopia in which we pursue our life’s passions unsullied by the grubbiness of money and marketing. But let’s be real — that seems pretty unlikely.

Humans seem to be incredibly ingenious at finding new stuff to sell and new ways to sell it. We’re also often kind of gullible as a species when it comes to buying amazing new products that will vastly improve our lives, like tactical flashlights and frying pans with space-age polymers.

So what will the gritty truth of buying and selling look like when our minds are enhanced and our horizons are broadened thanks to neurotechnology?

You’ve heard that ‘word of mouth’ drives sales. Just wait until we have ‘thought of mind’

Imagine walking into a store and seeing that space-age frying pan you’ve had your eye on for weeks. You pick it up and inspect it closely. For the first few moments your brain is filled only with excited glee that soon this cutting edge piece of culinary engineering could be yours, but then other impressions bleed into your consciousness. You sense that many people were highly disappointed with this purchase. Other people found a cheaper version in another store. One person claimed it exploded. You carefully place the frying implement of death back on its shelf and walk on.

Through an advanced AI neurointerface, there’s the very real possibility that we’ll have access to enhanced awareness of the world around us through a collective “hive mind”. Impressions and advice from a vast, invisible knowledge base could arrive in our minds as something like a sixth sense (or seventh or eighth for that matter). If this is where we are going there’ll be very little room for dishonesty and slick marketing — or cooking implements that may or may not explode.

It’ll be all about the upgrades

You send a thought command to enter the App Store for your neurointerface and stumble across an advanced driving upgrade. It sounds fun and it’s only a few bucks, so you think “purchase”. The next day when you get into your car something feels different. As your neurointerface connects with the car’s nav computers you’re aware of new features that your mind can now invoke: 20% increase to speed, advanced defensive driving techniques, heightened hazard awareness and novelty car horn sounds. A few bucks well spent.

Neurogress is developing advanced AI software that acts as a facilitator between our brains and a growing ecosystem of cool, customizable devices. If we follow this trajectory, there’s every reason to imagine a future where there is a brisk trade in AI upgrades where we can opt to enhance our abilities and reach similar to how you might purchase an app today.


But how plausible is all this, really?

There’s an abundance of neural interfaces on the market today which can read brain signals and interpret these into simple commands for a device. How do we get from these humble beginnings to something as ludicrously powerful as a hive mind or as deeply cool as knowledge downloads?

Artificial intelligence makes the difference. Not content with the basic abilities of the unassisted brain to send unique commands, neurotechnological innovator Neurogress is harnessing advanced AI to analyze the unique signals each brain produces and then from this to develop an accurate and detailed algorithm for distinguishing commands for devices. We’re pushing back the boundaries of what we know about how the brain works and how we can do more with what we have.

Invest in the interactive mind-controlled devices of the future by buying tokens now. Visit

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