Ubex is delighted to announce that it has joined the IAB Europe network and will be part of it from July 2018 for the next 12 months. The move is yet another important step in solidifying the platform’s positions.
By joining the IAB, Ubex will get the benefit of being part of a European network of innovative solutions and we will have the opportunity to access the resources of the IAB within the industry, as well as the contacts of opinion leaders and experts, agencies, and advertisers. Being part of the IAB will allow Ubex to contribute to the innovation of the digital market ecosystem in Europe. Though part of the IAB network, Ubex will not be part of the Programmatic Committee for the time being.
The main benefits provided by membership in the IAB include the promotion of the company to a pan-European audience through conferences, webinars and seminars, educational briefings, white papers, best practice libraries, research publications, digital communications and media outreach program and partner initiatives. Other benefits include collaboration with other industry experts, the opportunity to shape the development of EU rules and their implementation into national law to avoid differing local approaches, network growth and access to a vast network of contacts.
IAB Europe is the leading European-level industry association for the online advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonized business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
Being part of the IAB Europe network will allow Ubex to expand its reach and gain popularity, thus attracting a greater inflow of advertisers and publishers. Stay tuned for more news and updates from Ubex.