If the starter armies being offered in the Kings of War: Vanguard Kickstarter campaign don't appeal to you, consider ordering just the $30 rulebook pledge level and adding in any of the $20 starter armies being offered from Mantic's current production lines! There are many options for good, evil, and neutral armies with a variety of units.
The current models offered in these bundles can be previewed in their webstore, and while perhaps not quite as customizable as a certain other British game company's products, their plastic kits are quite good and offer enough options to make these specialists stand out as individual soldiers. The metal hero minis I have personally seen are good, too. The price is well below the usual retail price per mini, and while I assume they won't have any fancy packaging since this game is still being launched, it's a good deal in terms of price per miniature regardless.