Verasity is a leading video platform providing unique Rewarded Player Technology to major publishers across the globe.
Its patent pending Video Rewards Player enables VRA rewards, monetization and loyalty schemes within the player wallet. Verasity’s player technology is already available to 2 million publishers with 110 billion monthly views. This brings engagement, audiences and revenues back to publisher sites. The attention-based model creates a thriving VRA token economy between viewers, publishers and advertisers.
- Video needs new incentives. Due to intrusive ads, low viewer engagement, and low publisher revenue there is little value exchange between publishers and viewers.
- Publishers and audiences are struggling to monetize. Audiences are increasingly blocking ads while YouTube and Facebook are taking larger shares of revenue. 2 million publishers with 110B monthly views do not produce enough revenues to thrive.
- Lack of trust and transparency. Much of the value exchange isn′t visible to users and personal data is sold without user knowledge.
- Publishers need a mechanism that increases revenue and engagement without changing viewers′ habits. This means they must have higher engagement, ad fill rates and click through rates to survive.
- Blocking ads as a stick is far less effective than rewarding VRA as a carrot.
Verasity solves this with in-video rewards and loyalty schemes through four main components.
HTML5, full HD video player that works across all mobile and desktop browsers and supported by our fully functional online video platform.
Integrated as an SDK into all major online video platforms (over 90%), provides rewards for actions without changing the publishers’ workflow or the viewer’s habits or preferences.
VeraWallet in-video app allows publishers to fund campaigns, viewers to Earn VRA, Stake VRA , Send and Spend VRA.
Verification and Analytics (Proof of View)
Patent pending blockchain technology that produces accurate, secure and auditable audience verification metrics.
Our vision is for Verasity technology to be adopted by millions of video publishers across billions of devices. The technology has been built to be integrated as an SDK and API throughout the current media landscape and technology stacks. This will help bring cryptocurrency to the masses and to make VRA the cryptocurrency of choice to power the future of online video.
TOKENOMICS FOR VRA
- VRA is an ERC20 utility token for Verasity. Below is the current data for VRA the as of 10th May 2019
- Total Supply – 10,839,985,784 VRA
- Circulating Supply – 3,803,335,583 VRA (Based on CMC calculations June 2019)
- VRA on CoinMarketCap -https://coinmarketcap.com/currencies/verasity/
REVENUE, BUYBACKS AND VRA BURNING
- Verasity earns significant revenues from ads published on publisher sites utilizing Verasity Technology.
- CPMs paid for rewarded video on desktop are about $8 per thousand. By end 2020 Verasity expects 30 million views per month across all its publishers or $240k in monthly revenue in a combination of desktop and mobile ad revenue.
- This will increase 10-fold by end of 2021 to $2.5m in monthly revenue for the combination of desktop and mobile ad revenue and fees.
- This permits Verasity to buy back a substantial portion of its tokens on exchanges and to burn them.
VRA Buyback and Burn Policy
50% of all ad revenue and fees earned by Verasity in fiat are used to buy back VRA from exchanges and burn that VRA to reduce circulating supply. In 2018, Verasity burned 600m VRA and expects to burn 300m additionally by year end and at least 1B VRA in 2020.
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