Current situation in digital advertising is that banners are largely ignored by users, that have no incentive to use banners, and they are not tailored to their needs. On the other hand, businesses have hard time to decide to invest money in traditional digital advertising, because reach is limited and costs are high. While the digital advertising through website banner is blocked by a number of ad-blocker software, peer to peer advertising is in the human nature, and was always present. It was not done online, it was done mouth to mouth, but invention of social networks moved the conversation on social networks and online. First generation of social networks generated profit for themselves through sharing of content by users, that very satisfied with a possibility to communicate online through social networks. With time, most active users on social networks were rewarded for their influence in the network, based on their number of contacts, views, shares and activities. But, most of the users, that are passive on the network, are looked at as products, and they did not received rewards for their time on the network platform. Blockchain provides the possibility for all users to be rewarded for their activities, either as users, either as content sharing people and influencers. This can be seen as peer to peer advertisement on social network, where friends are recommending to their friends and the like content and products that they are interested in, and think that can be interesting to all of them.
VANM provides peer to peer local advertising platform that redistributes shares of ad revenue with its users on a decentralized ledger, and provide local advertising below market average prices for business and service providers. During the process, customer data is kept private while feedback and sharing is promoted through redistribution of revenue received from advertisers.
Small businesses are heart of the local business area, they are comprising the value that local community can receive and present the city economy backbone. But lately, online services and delivery are influencing the decline of local shops, since the conformity of delivery is providing users with alternative to go-and-get-it in the city center, in local shop.
VANM application will be exclusively mobile, in line with current trends, and will be enhanced with goal and feedback oriented earning algorithms. Monetization of advertising content will be called as “ad mining”. Ad mining will keep users interest on the level that they are using the platform, which is extremely important for project to be successful.
Ecosystem of VANM app shall consist, as described, from advertiser, ad miner (general user) and ad artists, that will provide ad design and publication, with wallet integrated in the application.
Regarding rewarding models and possibility to earn, more details are provided in the whitepaper: https://www.vanm.io/fileadmin/user_upload/VANM_Whitepaper_EN.pdf.
VANM token is based on ERC 20 protocol on Ethereum network, and token sale will be facilitated through immutable smart contracts on Ethereum. Team rewards will be locked for two years to stabilize the price in the development phase. Current phase have 120 million tokens for sale.