Hello every one!
Let’s take a look at the https://socialmedia.market/en
SocialMedia.Market is a decentralized marketplace connecting social media bloggers and advertisers. Solving major influencer marketing problems it will create new opportunities for content monetization, community engagement and audience exposure. New ecosystem, driven by blockchain technology and social media token, will simplify marketing interaction between business and influencers. SocialMedia.Market targets one of the fastest-growing markets, Influencer Marketing. Analytical reports show an increase in almost all metrics related to Influencer Marketing. Growing exponentially, by recent estimates this market will turn into a $5–10 billion industry by the end of 2020. Research shows us, that 92% of consumers are more likely to trust a brand that advertises using Influencer Marketing. Moreover, it is more cost-effective than paid advertising and leads to more credible brand recommendations. For these reasons, Influencer Marketing has arguably became the most effective long-term marketing strategy.
Social media marketing has been widely adopted by companies across all industry verticals. Be it a big enterprise or a small business, all utilize innovative social media marketing strategies to gain the customers’ attention and enhance their reach, leveraging the social media channels. Analysis of the purchase decisions of consumers, use of ad-blockers and increase of digital adverting shows that influencers are the most viable media channels of today. By including influencer marketing, businesses can increase the chances of reaching their target audiences and reaping the benefits of improved ROI. It has been found that influencer marketing strategies have offered most potential returns to many companies and agencies.
The influencers can be of different types including industry bloggers who write insightful content for websites or Twitter members such as journalists, thought leaders, celebrities, and brand journalists that have their own following and sphere of influence.
Obstacles of Influencer marketing
Influencer marketing is considered as an effective way of promotion but it comes with few drawbacks that make it complicated for both the advertisers and influencers. The obstacles of this marketing system include non-compliance with executed agreements, uncertain price determination, lack of control, fraud, insecure transaction system and untrusted analytic instruments for the determination of ROI. To overcome such issues that are ingrained in influencer marketing, SocialMedia.Market has come up with an innovative solution leveraging blockchain and smart contract technology.
SocialMedia.Market has pioneered decentralized ecosystems that utilize the potential of social media influencers to create, discover, and analyze marketing campaigns across a spectrum of social media channels. Blockchain technology has been used to strengthen the integration between publishers and advertisers, and lower the costs for all the connected parties. The platform will focus on developing a competitive marketplace to engage the customers in the most effective way while providing a safe and transparent platform for thousands of influencers and brands around the world. It aims to simplify the integration between the advertisers and publishers, elevate the advertising market to the next level, leveraging the BlockChain Technology and Cryptocurrency, as these make inroads into mainstream transactions in the coming years.
How does SocialMedia.Market work?
The SocialMedia.Market platform creates a marketplace for all the business processes associated with the management, development, and selection of the influencer’s marketing activities. It is a user-friendly platform that allows the advertisers and influencers to post and accept the task in a convenient and easy manner. The advertisers and influencers can be uniquely identified via their addresses in the Blockchain to maintain the authenticity in the platform. The company has implemented a two-factor authentication to offer outstanding protection to the personal data of both advertiser and influencer accounts.
Prime features and benefits of SocialMedia.Market
Safe and secure mode of transactions
Usually, users face major problems of delays and non-payment while using Influencer’s platform. In most cases it was found that the advertiser didn’t receive quality content after the submission of the project, or the influencer didn’t receive payment for the work. To resolve this issue, SocialMedia.Market uses an Ethereum- based platform that utilizes an escrow payment system to hold the fees until the contract obligations are met. Before releasing the funds, Social Media Market makes sure that both the parties agree to the project obligations and objectives.
Efficient decentralized dispute resolution
The influencers mostly provide subject content that can lead to disputes among the parties for achieving the desired results. In most cases, modern platforms are not capable of resolving such disputes and other platforms will often charge you additional fees for arbitration. Social Media Market has included different preventive measures to resolve any disputes among the parties. Moreover, it is also beneficial for the arbitration system to resolve disputes with the help of independent platform experts.
Enhanced user experience
Today, people are extensively using their mobile devices for everyday tasks, so it is important for a platform to be compatible and easy to use with different types of devices. This is the reason why SocialMedia.Market relies on progressive technologies to provide cross platform benefits to users. It means that brands and influencers can conveniently utilize the platform on iOS and Android application without any hassle.
Convenient ways of interaction and communication
We can’t deny the fact that creating arrangement and engagement are tedious, time consuming tasks for traders and the marketplace providers. SocialMedia.Market has endeavored to make this task more effective and simple for users. They have implemented smart contract templates, instant notifications, in-platform chat app, chat tips, CRM-system, and contacts’ organization functionalities in the platform. All this will help the trader to participate in ICOs and token sales in an effortless way.
To avoid the chances of any unforeseen fraud, SocialMedia.Market relies on specific procedures that provide transparent and reliable source for the parties, influencer and advertiser. They follow a proper system to ensure that influencers are authorized and verified for what they are claiming. Apart from this, authentication also provides protection assurance and valid account ownership within the platform.
Extra earning options for the participants
The members of the dispute solution system platform can enjoy the benefits of rewards with SMTs for their dispute arbitrations.
To fund its expansion plans, SocialMedia.Market has come up with an ICO or Initial Coin Offering. All operations of the SocialMedia.Market ecosystem will be done using a cryptocurrency token — Social Media Token (SMT) — to deliver high-end quality services while making the whole process extremely safe and secure by preventing the risk of any unauthorized or fraudulent transaction within the system. The SMT will be able to generate a self-driven economy which will completely depend upon the persistent cooperation between the marketing agencies influencers, agents and advertisers. The value of the token will be upheld through simple transactional means, and also the decentralized dispute solutions system. This will help the token holder gain rewards through active participation in ICO.
Benefits of the SocialMedia.Market Token
The use of SMT is not limited to use within the Social Media Market ecosystem as it will also be transferable outside the platform. It can be utilized by SMT holders for operating digital currency exchanges where other platforms users are willing to purchase the SMT for platform services. When the SMT are integrated with blockchain asset payment platforms such as TenX, they will automatically get popularity in day-to-day payment methods in the spectrum of social media e-commerce networks and industries. For bloggers and streamers, this is the easiest and most convenient way of global donation to promote their channel’s content development in early stages.
The SocialMedia.Market’s decentralized dispute solution system is open to any person or platform user who really wants to become an industry expert. To gain the benefits of voting, the participant should hold a certain number of Social Media Tokens that will be determined by the platform community. Moreover, the users who actively participate in the whole process will be remunerated through the deduction of SMT from the platform service fee of the smart contract.
Blockchain technology and crypto currency
Ethereum BlockChain Technology is a key element to accomplish the major needs of the SocialMedia.Market platform’s basic model. This is the reason why Social Media Tokens are operated in the form of ERC20 compatible tokens. However, with continued efforts, advanced technology solutions, and constant development of SocialMedia.Market’s platform, it will soon be migrated onto other convenient blockchain platforms like Waves, Tezos, EOS, or self-developed blockchain protocols. With the help of new platform supported tokens, users will be able to conveniently exchange the Social Media tokens on a peer-to-peer basis.
Distribution of Social Media Tokens
These will be ERC20 compatible tokens. This ensures high security for the SMT tokens. ICO participants will be able to securely login to their digital wallet. They will also be able to securely make deposits and withdrawals as per their convenience. The distribution process of tokens will be based on tokens distributed during both phases of ICO — Social Media Market Pre ICO and ICO main sale. 15% more tokens will be issued to be used to enhance the platform’s core functionalities and 5% will be reserved for the advisors and partners of the SocialMedia.Market ICO.
Pre-sale of Tokens
First Phase of Pre-sale: 7 December 2107
The first phase of public sale of SMT tokens is schedule for 7th of December 2017 and it will last for 7 days. This will be the pre-sale of phase 1 which is available for 14 days prior to the public sale date. In Phase 1, the maximum targeted value for token distribution is 10 million SMTs. The buyers can purchase the tokens in the form of Bitcoin (BTC) and Ethereum (ETH) cryptocurrency. After the sale, the unsold tokens of the Phase 1 sale will be added to the amount of the Phase 2 token sale.
Here are the details of the Phase 1 sale:
START DATE: 7 December 2017 12:00 GMT (1:00 pm CET)
END DATE: 14 December 2017 12:00 GMT (1:00 pm CET)
MINIMAL GOAL: 2.000.000 SMTs
PRE-SALE: Will be opened 14 days prior to Phase 1
PHASE HARD CAP: 10.000.000 SMTs
Token exchange rate: 1ETH= 800 SMTs
Maximum contribution amount: unlimited
Minimum contribution amount: 0,01 ETH/8SMTs
Bonuses: Day 1–10%, Day 2/3–7%, Day 4/5–5%, Day 6/7–3%
Contribution Method:- ETH, BTC
Here are the details for the Phase 2 token sale:
START DATE: 9 FEB 2018 12:00 GMT (1:00 pm CET)
END DATE: 23 FEB 2018 12:00 GMT (1:00 pm CET)
PHASE HARD CAP: 30.000.000 SMTs
MINIMAL GOAL: 2.000.000 SMTs
Token Exchange Rate:– 1ETH= 700 SMTs
Maximum contribution amount: Limited
Minimum contribution amount : 0,01 ETH/ 7SMTs
Bonuses: No bonuses
Contribution Methods:- ETH, BTC
SocialMedia.Market - https://socialmedia.market/en - will use the funds collected through ICO crowdfunding in the below manner:
RESEARCH & DEVELOPMENT: 37%
MARKETING & EDUCATION CAMPAIGNS: 38%
ADMINISTRATIVE & OPERATIONAL: 12%
INFLUENCERS & AGENCIES BONUSES: 8%