ICO Review: Ubex – The Global Decentralized Advertising Exchange


Ubex project is a global, decentralized exchange of programmatic advertising that proposes to solve the current problems of digital marketing by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Ubex provides a transition from the traditional pay-per-click scheme to payment for targeted actions, which can be a fairer and more interesting model for all market participants. Ubex aims to build an infrastructure that allows them to take the process of buying advertising and its economic efficiency to a new level. Ubex is based in Switzerland and is carrying out an ICO to be able to finance its business model.

Main features

Upgrades the traditional pay-per-click scheme to the model of payment for targeted actions
Advertisers can automatically purchase ads slots using the Ubex system
Advertisers can set up and run an ad campaign in a few clicks. Tasks that used to require an entire team of digital marketers can now be taken over by Ubex algorithms
Payment is made upon fulfillment of targeted actions by users
Smart contracts allow the relationship of advertisers and publishers (owners of ads slots on sites) to be as transparent and fair as possible
Publishers can quickly and conveniently connect their advertising slot to the Ubex advertising platform and start earning as soon as the tracking add-on accumulates enough data about site traffic for further analysis by the neural networks
The Ubex Token will act as a payment unit on their platform
Websites owners who are providing statistical data for training of Ubex system will earn Ubex tokens as a reward for their actions (similar to mining)
The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API to which access can be provided to partner companies that need regression analysis of user data
Novelties
The platform has a neural network that evaluates the interest of users, calculates the likelihood of targeted actions for all advertiser offers, and chooses the most suitable advertisement, maximizing the targeting of advertising and the economic efficiency for advertisers
Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts

Token information
Token name = Ubex
Acronym = UBEX
Platform = Ethereum ERC20
Max. Number of tokens = 4,000,000,000
Cryptocurrencies accepted = ETH, BTC, LTC
Soft cap = 4,000 ETH
Hard cap = 24,000 ETH

Token distribution
Token Sale = 2,880,000,000 – 72%
Team & Advisors = 600,000,000 – 15%
Reserve = 400,000,000 – 10%
Bounty = 120,000,000 – 3%

ICO
Starts = May 21th, 2018
Close = August 13th, 2018
Token price = 0.00001 ETH/UBEX
Bonus = Up to 20%
Min. buy = 0.01 ETH

For more info
Web Site: https://www.ubex.com/

White Paper: https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?5142

Onepager: https://www.ubex.com/wp/Ubex-Onepager-en.pdf?8252

Twitter: https://twitter.com/ubex_ai/

Telegram: https://t.me/UbexAI

My BTT url: https://bitcointalk.org/index.php?action=profile;u=1915666


Comments 0